Genesis dealers NEED Lexus customers to take the GV70 NOW

Uploaded 7 months ago by Negotiation Guides

Video Summary

Here is the summary:
- Genesis GV70 sales are improving but not fast enough.
- Genesis has more inventory than BMW and Lexus, but sells fewer cars.
- The target discount should be 6-8% off MSRP.
- The current promo APR is 2.99% at 60 months.
- Buyers get $1,000 bonus cash, along with a $1,000 loyalty credit.
- The final selling price target is $44,597.
- The estimated total cost of the 5-year loan is $49,545.
- The 5-year resale value is estimated to be $23,655.
- 3-year old cars were worth 70% of their value at the time of manufacture.
- Lease payment is $780.49/month.

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