Video Summary
Xiaomi started out with high-quality tech for everyone at affordable prices. It sold its phones directly online to reduce costs.Xiaomi launched its custom Android system MIUI before its first phone. An early focus on software was meant to set up a wide system to connect smartphones, smart home devices and IoT products. Xiaomi promised hardware profits would stay under 5%. The first Mi 1 sold 300,000 units in under five minutes.
Xiaomi's rapid growth slowed after 2014 as the market saturated. Smartphone sales slowed, but it wanted all its devices to work together. There was a US government blacklist, but eventually it was lifted.
The company's next step is "Human X Car X Home," which is a plan to connect phones, cars and smart home devices as one system, with HyperOS.
SU7 uses an 800V platform and CTB battery tech, giving it a 700 km range per charge and connected to Xiaomi’s IoT platform. It has fast software and Xiaomi designed AI for driver help.
But the company faced growing quality control and early production problems. During testing the dual air duct failed to work and there was bad publicity due to car accidents.
In 2025, there was a report that the SU7 was ranked lowest in a quality survey.
Xiaomi responded with solutions like offering customers royalty points.
