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The E-3008 aims to compete with BMW, Mercedes, and Audi SUVs, with pricing similar to the BMW iX1, iX2, Audi Q4 e-tron, and Mercedes EQB. The car has a distinct exterior design, including claw-like headlights and a badge, which some may say resembles Ferrari's. The rear taillights also have claw designs in a horizontal bar, which looks like the lightbar from a Lamborghini Urus.

The structure can withstand an 80-ton impact into the side sills to protect the battery pack. There are 12 bolts to undo for mechanics to maintain this component of the car. The interior has been described as a “lounge” due to quality materials, fit and finish, and new technology.

The E-3008 has a wide infotainment screen split into two halves, with driving details and the standard features. It is responsive and "smartphone-like" with Apple CarPlay and Android Auto. There is also a wireless charging mat and plenty of storage space. The steering wheel is small but functional, although the standard model's may somewhat block the view of the dash.

The rear is roomy and has lots of head room; the seats have drip-resistant material and an armrest with cup holders or a ski hatch in the middle.

From behind the wheel, this is a refined and solid car that generates little road and wind noise. There is ample performance from the 210 hp front-mounted motor, but it doesn’t ever feel like rapid power. Handling is agile and does not roll like a typical SUV in the corners. This agility is not an asset to drivers in cities with poor road surfaces, where it can be tiring.

There is a 73-kWh battery that is good for 327 miles of range; it can rapid-charge from 10-80% in less than 30 minutes. A 98 kWh Long Range version is in development that can achieve 435 miles. There is also a smartphone app for remote control of charging and other features.