Video Summary
-The Jaguar I-Pace won World Car of the Year, Organization’s Award for Design of the Year, and Green Car of the Year.- I-Pace sales through March in the US were 608 units, and 393 units the previous year.
- The brand admits it is sending vehicles to markets that have the highest command and profitability.
- Scandinavian countries have seen the most sales.
- The I-Pace has multiple design awards and decent sales in Europe, though not in the US.
- The company also faced battery supply issues.
- CEO of Jaguar Land Rover, North America, wants to use lessons from the I-Pace and apply them to new EVs, including the upcoming Electric XJ Sedan.
- All of the company’s model lines will be electrified somehow.
- EVs are becoming a preferred power chain choice for performance brands, but it is a matter of timing.
- The new EV may focus on the interior design and driving excitement/performance.
- The Model Y, and Mustang Mac-E and Volkswagen ID.4 will only increase the competition for Jaguar.
- There is no waiting list to get an I-Pace, which starts at $70,525 and has an official EPA range of 234 miles.
- The Power of Tesla and Access to the Tesla Supercharger Network are major selling points.
- There is a low market of used electric cars.
- Gasoline is at an all-time low.
- Engineers and designers were simply thinking about making a great Jaguar that’s also an electric vehicle.
- Residual value is also a considerable concern.
- The Jaguar i-pace stacks up decently in terms of specifications.
- The new marketing campaign will reinforce capability to compare with other vehicles in the segment.
- The i-pace share out of the overall Jaguar sales decreased by 8.7 percent.
